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Makeup artist and entrepreneur shares her most-coveted essentials to help members unlock the creativity in their own hands.
October 22, 2025
By: Rachel Klemovitch
Assistant Editor
Beauty subscription service IPSY is collaborating with iconic makeup artist and entrepreneur Natasha Denona to curate the brand’s first-ever IPSY Ultimate box.
This launch also ushers in a new era for IPSY with refreshed plan names that reflect the evolution of the brand’s beauty experiences: Glam Bag is now IPSY Original, BoxyCharm becomes IPSY Extra, and Icon Box transforms into IPSY Ultimate.
Kristy Westrup, Chief Merchandising Officer at IPSY, said,
“Natasha Denona is a true makeup artist who brings beauty artistry to life through her innovative, high-quality formulas. We partner with her because she shares our love for creativity and our commitment to giving Ipsters the best in beauty.”
Known for her iconic, buttery eyeshadows and artistry-first approach to makeup, Natasha Denona has curated this IPSY Ultimate collection of coveted beauty and skincare products designed to unlock creativity and provide a toolkit to inspire your glam.
Launching October 22 exclusively online, this IPSY Ultimate features a mix of powerhouse skincare and makeup, including an eyeshadow palette from Natasha’s own brand, and selects from viral and beloved brands like Tatcha, Saie Beauty, 5 Sens, and Milk Makeup.
Denona commented,
“I want every member to find their go-to everyday product—something they’ll truly fall in love with. I hope they enjoy the formulas and recognize the care and effort that went into creating each one.”
IPSY Ultimate is a quarterly beauty drop featuring eight premium, full-size beauty essentials.
IPSY Launches ‘I Play Beauty’ Campaign
IPSY Releases Its First-Ever Beauty Discovery Report
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